KKW FRAGRANCE

KKW Fragrance is a perfume company owned by Kim Kardashian. She broke the Internet launching her special trio fragrant collaboration in lip-shaped bottles - KKW Fragrance x Kylie Jenner Lips.

What We Did?

photoshoots - pre & post production

unique content campaigns

The perfumes were previewed at a pop-up in California, before being sold exclusively via website, kkwfragrance.com.

Naturally, the promotion was purely digital. Scents, priced at $45 each, made $5 million in just five minutes. Without any spend on traditional advertising.