Branding
Brand Book
Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market. A brand today is all about how it makes your customers feel. It's not only a logo, visual identity, or digital product design, but rather a cohesive system that spans across all touch-points.
At So You, we value our clients’ creative identities, and offer solutions that sync with their strategic aspirations.
Brand guidelines or brand bibles are linked to your success, they are the thread that holds the public’s perception in place. We're your brand guardians, we'll protect you. It doesn’t matter who you are or how long you have been around, each and every one needs a set of brand guidelines to set the rules of behavior; their rules of engagement in every way they communicate.
People don’t buy products or services for no reason, they make buying decisions based on an emotive connection. This connection with your brand will determine their perception of value. At this level of investment, you’ll get something you can grow with, that’s high quality and sophisticated, and that’ll last you (with the occasional tweak) for the next 5 or 10 years without causing you any grief.
A memorable logo is an essential component of a powerful brand and serves as a visual shortcut to the company within a competitive market.
Standardization of company logos (color descriptions, use of the logotype on various surfaces, colors for printing, protective field, etc.)
Standardization of company logos (color descriptions, use of the logotype on various surfaces, colors for printing, protective field, etc.)
Determining the company's colors according to world standards - Pantone, RAL, etc.
According to some studies, 84.7% of consumers say that “color” is their primary reason for buying a specific product. That means companies choosing their brand color palette have a big decision on their hands.
According to some studies, 84.7% of consumers say that “color” is their primary reason for buying a specific product. That means companies choosing their brand color palette have a big decision on their hands.
Type is how you sound. The tone of voice used by your type is your brand’s fonts. Fonts influence your readers’ subconscious perception of your brand.
This is why selecting brand typography that conveys your business’ personality and values is one of the key elements of visual branding.
This is why selecting brand typography that conveys your business’ personality and values is one of the key elements of visual branding.
Iconography can help simplify complex ideas or translate messages quickly. From science to conceptual needs, every icon should share a similar style and structure to unify our communications and contribute to a consistent unique brand experience.
Typography visualization
